Assets for Artists: Communications Coordinator

Begun in 2008, MASS MoCA’s Assets for Artists program serves over 500 artists per year with professional development workshops, capacity building grants, one-on-one business coaching, and artist residencies. More information about the program can be found at www.assetsforartists.org.

The Part-Time A4A Communications Coordinator supports all communications and outreach activities of the department to help ensure that A4A’s programming reaches the broadest and most diverse community of artists possible within our target regions, helping us meet and exceed the expectations of our funders and achieve our strategic goals, while also supporting MASS MoCA’s overall communications objectives.

Responsibilities include, but are not limited to:

Website

Update, monitor and maintain the A4A Squarespace website www.assetsforartists.org to make sure it is relevant and effective at all times. Check in with fellow staff to collect fresh images and info in order to make sure the Studios, Workshops, Capacity-Building Grant Program and other pages are fully up to date.

• Keep “evergreen” program pages up to date
• Use website blog to announce new activities, workshops, artist cohorts, events and opportunities
• Write artist cohort profiles for Capacity-Building cohorts and Studios artists-in-residence cohorts (examples hyperlinked)
• Create seasonal workshops announcement pages and occasional pages for specific partnerships (examples hyperlinked)
• When an overhaul of MASS MoCA’s website occurs, oversee the inclusion of A4A content in MASS MoCA’s website

Social Media

Take the lead on all of A4A’s Instagram and Facebook activity, and integrate with MASS MoCA’s social media posts as appropriate.

• Create and schedule 5-7 posts for Instagram and Facebook per week to highlight upcoming events, workshops, artists-in-residence, recent grantees, application opportunities, partner programming, and a selection of non-A4A programming at MASS MoCA
• Facebook: cross post Instagram content and share partner or alumni announcements on https://www.facebook.com/Assets4Artists 
• Maintain LinkTree
• Work w/ A4A program managers to decide when to boost/promote posts and keep track of social media analytics
• Coordinate with colleagues in MASS MoCA’s communications department to cross-promote events and opportunities within MASS MoCA’s broader marketing strategy, including maintaining an A4A visual brand that is consistent with MASS MoCA’s style guide.
• Engage with partner programs across MA, RI & CT, as well as artist program alumni and general public, including regularly following partners and alumni
• Create Facebook events when useful

Eblasts

Take the lead on crafting and sending eblasts (currently A4A’s nearly 10,000 emails are maintained on Mailchimp) for all announcements including but not limited to application deadlines, workshop announcements, Open Studio announcements, partner opportunities, and highlights of non-A4A MASS MoCA programming that points to the broader calendar of events.

• Build engaging Mailchimp eblasts as needed (generally 1 or 2 per month) and share with A4A program managers for review
• Maintain current or establish new visual branding consistent with MASS MoCA’s style guide
• Manage the eblast subscriber lists, adding new contacts when needed and eliminating inactive subscribers to maintain mailing list at a financially budgeted level (currently under 10,000)
• Coordinate with fellow staff to add new contacts related to A4A and Studios

General / Misc

• Work with A4A program managers to maintain a marketing calendar responsive to critical deadlines, events, and workflows (current marketing calendar in AirTable)
• Send direct messages (outside of eblast software) to various lists of regional partners outlining opportunities relevant to their network and requesting they share/amplify. Collaborate w/ A4A program managers to prevent duplication of communications
• Provide writing and strategy support for A4A’s partnership development pitch documents
• Create press kits for partners to amplify/share opportunities with their networks (usually for workshop announcements and Studios applications)
• Work with Design team to create and distribute print marketing materials (currently primarily for monthly Open Studios)
• Attend weekly meetings of MASS MoCA Communications team to assure integration of A4A communications activities with MASS MoCA’s overall communications plan

Qualifications

• Bachelor’s degree preferred or equivalent experience in education, art administration, art history, or the performing arts.
•  2+ years of marketing/communications experience, preferably for arts programming 
• Strong written and verbal communication skills
• Ability to work independently, as well as collaboratively in a team environment
• Detail oriented and exceptional organizational skills
• Experience working with Customer Relationship Management (CRM) / database systems preferred (Airtable is the system in use by the Studios)
• Must be proficient with Microsoft Word, Excel, and Google docs

Work Conditions

• Must be able to use a computer and be comfortable with technology.
• Flexibility to work both at the MASS MoCA campus and from home, as approved.
• Position may require, from time to time, extended hours, work on weekends, holidays and for festivals and events.
• For employment at MASS MoCA, candidates must be fully vaccinated against COVID-19. Proof of vaccination will be required for employment.
• Must be able to wear PPE as needed.

As defined by the National Labor Relations Act, this position is part of the bargaining unit for UAW Local 2110.

Minimum starting rate of $18.00/per hour