Building Brands with Type

The Building Brands With Type residency offers design professionals a concentrated study in typography through the lens of type design. Type gives form to language and elevates meaning. From the largest corporation to the smallest nonprofit, successful brands harness this power.

Mastering typography gives designers access to design's most powerful tool. New technologies provide the opportunity to employ type's expressive capability to shape content and amplify meaning.

During this residency participants will increase their typographic competence through the study of letterforms, type history, custom lettering and type design, and then explore this new knowledge through applied brand identity projects that focus on type's impact.

Participants will take away an expanded comprehension of type's meaning, functionality, legibility and flexibility, and an amplified perspective of the typographic landscape-past, present and future. A group design project will result in a print piece and corresponding microsite.

The residency gathers some of the industry's most talented type-brainiacs to teach letter-based critical thinking. Guest lecturers and workshops further enhance the depth and breadth of this immersive experience.

Design residency faculty have included Yomar Augusto, Matteo Bologna, Tobias Frere-Jones, Cyrus Highsmith, Jessica Hische, Daniel Rhatigan, Victoria Rushton, Ksenya Samarskaya, Paul Shaw and Lynne Yun. Guest lecturers and critics have included Gail Anderson, Matthew Carter, Nadine Chahine, Claudia de Almeida, Louise Fili, Steven Heller, Mitch Paone, Daniel Pelavin, Jeff Rogers, Astrid Stavro, Christian Schwartz and Nick Sherman. Program coordinator: Joe Newton.

This residency is intended for experienced graphic designers, type teachers, recent design school grads and typophiles wishing to learn more about creating and using type in graphic design for all media.

Note: A portfolio is required for review and acceptance to this program. All participants with an active registration in this residency will be given free access to the Adobe Creative Cloud and receive a 30-day trial version of the Glyphs type design app (with the opportunity to buy a full version at 50% off). 
Note: A portfolio is required for review and acceptance to this program.

For further information or questions regarding SVA's Artist Residency Programs, email residency@sva.edu.

SVA’s Artist Residency programs are hosted by the Division of Continuing Education.

For additional courses and workshops please visit https://sva.edu/academics/continuing-education